Ellis Sotheby's International Realty -

Home Staging: Why is Home Staging Important in Today’s Market?

Jane Livingston Founder, Stage and Sell

Jane Livingston
Founder, Stage and Sell

Today we are discussing the importance of home staging in today’s market with expert Jane Livingston. Last week she offered us her top three tips, and prior to that we talked about the biggest misconceptions associated with home staging.

 

Why is staging important in the home sale process?

JL: Since nine out of 10 buyers in all demographics decide if they want to look at a house based on online photos, staging is more important than ever.

Professionally staged properties look better –it’s that simple. Staging is a marketing tool that gives the seller an edge in capturing a buyer’s attention as they click through online MLS photos. And then when the buyer must see the property, good staging maintains that good first impression from start to end. Typically, staged homes sell for more money, are perceived as well maintained and have fewer concessions requested of the seller. Now when you see a property that is filled with clutter or crowded with old furniture, it is an open invitation for a buyer to give a low-ball offer due to a perception that could be easily reversed. Buyers don’t want to do work unless they can get a bargain price.

26 Woods Road, Snedens Landing (before staging)

26 Woods Road, Snedens Landing (before staging)

26 Woods Road, Snedens Landing

26 Woods Road, Snedens Landing (after staging)

How did you get involved in staging?

JL: Home renovation and interior design have always been my passion. For years, I produced and directed home makeover and interior design TV shows on TLC, HGTV and BBC America.  My production crews and I designed interior makeovers for small bungalows to multimillion-dollar estates throughout Westchester, Rockland and Fairfield counties.

During that time, I learned what appeals to a given demographic and what doesn’t. Meeting tight time and budget constraints while delivering a high-end result was a necessity, and I gained valuable knowledge that only time and experience can teach. At the same time, I bought, renovated and sold homes in New York and Maine. Finally, the idea to start a staging business hit me two years ago after I staged my daughter’s house. The house sold immediately for asking price. Her agent, impressed with the amazing interior and exterior transformation, asked me to stage another house and I’ve been busy doing what I love ever since.

For more staging tips from The New York Times, click here. Jane can be reached at stageandsellny@gmail.com.

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